simple enough to understand
achieves the desired effect of drawing people to your product or company
memorable
original
needs to stand out from other logos
The key to a successful logo is being simple enough for the common person to understand. Aside from being simple it has to achieve the desired effect of luring people in to use your product. A good logo doesnt have to cost a fortune although some of them do. Color is a big part of a logo picking a color that stands out from others is a good technique to catch peoples eye. Logos that go overboard with color and design usually dont do as well as logos that keep it simple. simple is successful.
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